Gen Y not into Twitter - South Florida Business Journal:

http://www.virtualworlds2008.com/speakers/alexismueller.html
A new survey by the Participatorty Marketing Network finds just 22 percent of Generation Y consumersx areusing Twitter. However, when askex about how much they usesocialo networking, 99 percent from this group, who in general have not yet hit 30, repory having an active profile on at least one social networking site. "Twitter dominates the news, but clearly we'red only touching the surface of its potential as amarketing vehicle," said Michael Della Penna, PMN’s co-founder and executive chairman.
"Thi is a classic 'glass half full' scenario for Twitter because it' s clear that Gen Y has an appetitew forsocial networking, but still hasn't fully embraced There is a tremendous opportunity now for marketer to develop strategies to get this importan group active on Twitter, More than 85 percent folloa friends. More than 54 percent follow celebrities. More than 29 percentr follow family. More than 29 percent follow Of those who use asocialp network, 89 percent have downloaded one of the followinfg to their profile page: photos (89 games (53 percent), entertainment (51 percent), news (32 percent) and weathert (29 percent).
Thirty-eight percent of Gen Y have an iPhoner oriPod Touch. Games (53 entertainment (35 percent), lifestyle (31 financial - "free" (28 percent), financial (seven percent) are the most populad mobile applications. More than one-quarter (26 percent) indicated none. You can click to follow the South Floridw Business Journalon Twitter.