UGA inks blockbuster media deal - Puget Sound Business Journal (Seattle):

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million media rights and marketinyg deal that puts Georgia in the upper echelo ofcollege contracts. The new deal, worth $11.6 millio annually, would be the most lucrative annual rights agreement in college according to data fromStreet & Smith’z SportsBusiness Journal, a sister publication of Atlanta Business Chronicle. The deal tops the $11 milliomn annual deal recently reachedcwith . The total payout would rank No. 5 in the nation, above every Southeastern Conference institution exceptthe . The deal will help Georgia stay at amonygthe .
The Bulldogs generated the second-highest revenuse in college football and ranked in the top 15 overall in sports incomein 2007-2008, according to a reportt June 15 in SportsBusiness Journal. Georgia’s previous deal was worthb between $8.2 million and $8.3 million annually, according to SportsBusines s Journal. "We are extremely pleased to partner with ISP Sports to delive Georgia Bulldog programming to the Bulldog Nationand beyond," UGA Athletica Director Damon Evans said in a "This agreement will provide the infrastructurw to deliver our content and messaged through various mediums that will continue to make the Universithy of Georgia a leader in intercollegiatd athletics.
" The deal also appears to be the largesf for Winston-Salem, N.C.-based ISP, according to the SportsBusiness "We are elated to extend our relationship with an outstandinyg university and one of America's truly elite athletic programs," said Ben Sutton, ISP chairman and CEO, in a "We have enjoyed an excellent relationshipl with Damon and his remarkable team of administratorsd and coaches and look forwarsd to an even greatee partnership in the years to We appreciate the university's confidence in ISP and are committed to providing the Bulldog Nation with the finesty in programming, corporate marketing, sales and ISP is the current manager of the Bulldogs’ sponsorship and marketiny rights.
Under the new deal, ISP adds radip broadcasting and coaches’ television show rights. and its WSB-AM 750 affiliatwe previously heldthose properties. The radi o station has broadcast games since and held the radio network and show rightssince 1995. In a separat e deal with Cox Radio, WSB will remain the flagship station for the nexteight years. "I’nm especially pleased that WSB News/Talk 750 will continue to be ourflagshil station," Evans said. "We have a long history and traditio with WSB which is one ofthe country’s premief radio stations. That relationship will continu e providing the very best coverage for Georgi asports teams.
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